AWM: How It’s Made

After all the images have been placed, the articles have been proofed and every page has a seal of approval from our publisher and editor-in-chief, Michelle Tubbs, it is time to see the new issue of AWM come to life via our friends at Publishers Press in Louisville, Kentucky. In early December, we packed our bags and hit the road for our annual press check to personally inspect every page of the book to ensure the greatest quality for our readers and our advertisers. It’s a journey that finalizes our efforts throughout the entire year.

The process of printing a magazine is quite fantastic. At the enormous plant with barrels of carefully tested ink and rolls of paper that create cities in a warehouse, we started the day in the wee hours and stayed until every page of the 2013 issue was complete that night. Plates of every page are created to transfer ink on paper that runs in, out and around huge machines that eventually fold spreads into neat bundles. Once each spread is scrutinized and approved, thousands more are printed, stacked and sent to binding. Machines that look nothing sort of a incredible carnival ride will bind sheets together into one solid, complete magazine that is ready to be shipped just in time for the holidays. There may be a ton of work that goes into getting each magazine put together, but that doesn’t mean we don’t want you to tear out pages with the perfect cake, table linen or dress for your planning folders. Of course, if you can’t bear to tear your copy asunder, all images on our website are ready to Pin now!

Of course, we couldn’t pass the chance to celebrate another wonderful issue! When we arrived in town we headed to the Maker’s Mark restaurant since we were in Kentucky after all! As a toast to our first Signature Style Series shoot in the magazine by Kathy G. & Co. at The Donnelly House, I had a mint julep and we finished a fantastic meal with bourbon balls. On the second night, we left the printing press and our Publishers Press representative, Bryan, showed us an exquisite night at Decca complete with a viewing of National Lampoon’s Christmas Vacation. We hope you enjoy this issue as much as we do! We are excited to start planning our 2014 issue and even more excited to be back on our way to Louisville to complete it.